For the launch of the Hollywood blockbuster “The Nice Guys”, a TV cut-in add was switched situationally into the running TV program. To accompany this, two mobile interstitial “Call In” ads were created, which give the impression that one of the protagonists is calling. If one accepts the “call”, one is directed to the YouTube channel and can watch the trailer.

Tasks: Layout, graphic, animation
Plattform: TV Cut-In, Mobile Interstitial
Client: Concorde (MediaCom)