reflecting print-ad
AudiLEDTechnology

Audi LED headlight technology print-ad with reflective ink.

The ad appears very dark at first. If you take your smartphone and photograph the ad with the flash switched on, the reflective print color makes other elements such as the headline visible. The Audi LED headlights “are on” and shine.

Tasks: Concept, layout
Plattform: Print-Ad
Client: Audi (MediaCom)

Audi 0000 1
Step 1: The ad appears “dark”
Audi 0001 2
Step 2: use your cellphones camera on the ad…
Audi 0002 3
Step 3: turn the flashlight on and take a picture.
Audi 0003 4
Step 4: You now can read the headline. The headlights are turned on.
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Website: concept // UI
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